iPhone 4 Withdrawal Cost $ 1.5 Billion
Analysts estimate the required fund is $ 1.5 billion, if Apple Inc. is intended to withdraw the iPhone 4 because of the of the signal problems. 4 directly to dim the iPhone name when Consumer Reports announced that the device was not worth buying.
According to Toni Sacconaghi, an analyst at Bernstein Research, the withdrawal of the Apple’s iPhone 4 will cost of about U.S. $ 1.5 billion. “The withdrawal of products can also damage the reputation of the company,” said Sacconaghi.
He suggested a better way out to Apple in order not to lose face at the same time pay the loss suffered by iPhone 4 consumers. The trick, Apple could provide a special casing that he said could prevent signal interference at the lower left side of the device free of charge.
In retail stores, rubber casing is priced U.S. $ 29 per piece, but Sacconaghi estimates the cost of making the casing was only U.S. $ 1 each. “We recommend granting this case made immediately and directly to consumers,” he said.
The same suggestion was also made editors of Consumer Reports Mike Gikas. Gikas says Apple should pay compensation to consumers iPhone four rubber casing by providing free of charge.
Because the signal problem, the iPhone four incoming product category is not recommended by Consumer Reports, a nonprofit institution that is trusted as a guide for consumers.
Apple initially stated problem occurs because the function of the antenna signal will be disrupted when the user touches the lower left side of the device. Then Apple provides a solution to “sell” special casing so that the antenna is immersed user’s finger activities undisturbed.
However, Apple recently acknowledged that the weak signal in the smartphone that caused problems in software. According Thinq.com site, Apple hit by Consumer Reports earlier statement and “reciprocate” by removing some existing thread on the site Consumerreports.org. Apple shares also fell because of the statement and the company led by Steve Jobs was expected to lose up about U.S. $ 9.9 billion.